Storyboards · Social Content

Barilla

Recipes translated into clear visual steps for social video.

The Assignment

Make every step read.

I was given recipes and shot lists for a series of Barilla social videos built around entertaining.

With no dialogue, expressions, or character performance to carry the story, every frame had to make the action immediately understandable through hands, tools, ingredients, product, and composition.

Client: Barilla
Role: Storyboard Artist / Visual Narrative Designer
Format: Vertical social recipe videos
Input: Recipes + shot lists
Focus: Action, composition, product, continuity

Visual Instruction

The action is the story.

Chop. Whisk. Pour. Grate. Chill. Plate. Each image has one job: show exactly what is happening and hand that information cleanly to the next shot.

The challenge is reducing a real cooking process to the few visual details necessary to understand it instantly.

Summer

Chop → Whisk → Serve

Storyboard frame of ingredients being chopped for a Barilla recipe — 01 · Chop

Storyboard frame of pesto ingredients being whisked for a Barilla recipe — 02 · Whisk

Storyboard frame of the completed Barilla pasta dish set for serving — 03 · Serve

Hosting

Shred → Bake → Present

Storyboard frame of cheese being grated over a prepared Barilla dish — 01 · Shred

Storyboard frame of a prepared dish being placed into a freezer — 02 · Bake

Storyboard frame of a Barilla pasta dish presented on a holiday table — 03 · Present

Al Fresco

Boil → Garnish → Share

Storyboard frame of Barilla ziti boiling on the stovetop — 01 · Boil

Storyboard frame of cheese being grated over plated Barilla pasta — 02 · Garnish

Storyboard frame of Barilla pasta being shared at an outdoor table — 03 · Share

Composition

Objects have to perform.

Without faces or dialogue, meaning comes from placement. The product needs to remain identifiable, the hand has to make the action unmistakable, and the surrounding objects have to establish context without competing for attention.

A knife, whisk, grater, cutting board, serving plate, or oven mitt becomes part of the storytelling vocabulary.

Close storyboard composition of ingredients being whisked

Close storyboard composition of dressing being drizzled over a prepared dish

Spooky Barilla pasta serving storyboard prepared for a Halloween gathering

The Result

A recipe you can watch.

The boards turned written shot lists into a visual production plan—showing not only what needed to happen, but how each action could be framed clearly enough to understand in a glance.

The ingredients change. The job of the frame does not: make the next action clear.

Every idea leads somewhere.

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