Case Study / Collectible Coin Design

Goliath Coins

Designing story for metal.

A coin is a small object with a lot of jobs. It has to read instantly, reward close inspection, survive translation into relief, and feel satisfying in the hand.

The work for Goliath Coins sits at the intersection of illustration, product design, manufacturing, and storytelling. Each piece begins as an image, but the final object is shaped by depth, silhouette, surface, finish, scale, and series logic.

The challenge is not making a cool coin. The challenge is deciding what part of the story the coin can carry.

The Real Subject

Coins as narrative

A coin does not have room for everything. That limitation is the point.

A full illustration can build a scene through atmosphere, gesture, background, and layers of information. A coin has to do much of that work inside a fixed shape, at a small physical scale, with artwork that will eventually become raised and recessed metal.

Every choice has to carry weight: pose, silhouette, symbol, texture, framing, negative space, and the relationship between front and back. The best coin designs do not try to tell the entire story. They choose the image strong enough to make the viewer imagine the rest.

Process

From line to relief.

Coin design begins as drawing, but the drawing is not the destination. It is the first translation.

The image has to become sculptural. Lines become edges. Tonal areas become depth. Overlaps become hierarchy. Small details have to survive scale, relief, finish, and the realities of production.

That changes the job of the illustration. The art still has to feel alive as an image, but it also has to function as a set of instructions for the final object. It has to guide the sculptor, manufacturer, and collector toward the same visual decision.

Finished male fighter coin art showing the transition from drawing to sculptural form
Azathoth color illustration from the Call of Cthulhu series

Call of Cthulhu

Pocket-sized cosmic horror

The design problem is not just “show the monster.” It is how to make a small metal object suggest a world too large to understand.

Atmosphere

Make the object feel powerful.

The Call of Cthulhu coins are a useful example because the subject matter depends on mood as much as iconography. Cthulhu, Dagon, Nyarlathotep, Azathoth, R’lyeh, and the cultist material all come from a world where scale, dread, mystery, and unknowable forces matter.

A face, a ruin, an eye, a posture, a skyline, or a mass of tentacles has to carry more than surface detail. It has to imply age, threat, ritual, and atmosphere.

That is where coin design becomes story compression. The object has to feel recovered from the mythos, not branded with it.

Nyarlathotep finished coin front Dagon finished coin back with cultist and monsters Nyarlathotep finished coin back with pharaoh imagery Dagon finished coin front rising from the sea

Character

Character in one gesture.

The Class Coins ask a different question: how much character can one small object introduce?

A fighter, sorceress, skeleton, dwarf, cleric, or tiefling cannot rely on pages of backstory. The coin has to communicate role, attitude, silhouette, and energy immediately. Weapon placement, armor shape, hand position, facial angle, costume rhythm, and pose all become storytelling tools.

These designs are not only portraits. They are introductions. The viewer should understand the character’s function, tone, and fantasy promise before reading a word. Across different classes and creature types, the work needs enough detail to satisfy the collector and enough clarity to survive the jump from drawing to metal.

Female fighter class coin in gold Sorceress class coin in purple Skeleton class coin in green Dwarf class coin in silver

Series Logic

A world of stories

The Dice Coins shift the challenge from individual image to product system. A D4, D6, D8, D10, or D12 design has to feel distinct enough to earn attention on its own, but consistent enough that the set reads as one world.

Each piece has its own geometry, personality, and composition. The series needs shared rules: consistent finish, related framing, clear shape language, and enough variation to make the next object worth finding.

Too much variation and the set fragments. Too much sameness and the coins blur together. The work is to build a visual promise: every new piece will surprise the collector without breaking the system.

Manufacturing

Elevated execution.

The finished drawing is not the endpoint. It has to become metal.

A coin design has to anticipate relief, finish, scale, light, and touch before a prototype exists. It has to separate primary forms from secondary detail, decide what rises, what recedes, and what stays quiet. It has to remain clear as color art, monochrome art, a render, a photographed sample, and a finished object.

That makes the illustration a working blueprint. It carries the story, but it also tells the production process what to protect.

Gold dragon coin showing finished relief and metal execution
Extended D10 dice coin artwork

Collaboration

Evolve to the format

The goal is not to preserve the drawing exactly. The goal is to protect what makes it work while translating it into metal.

The work with Goliath Coins lives inside a larger production chain: concept, sketch, revision, final art, sculptural translation, manufacturing, finish, packaging, and launch. Each stage can clarify the idea or weaken it.

That makes collaboration part of the design process. Sometimes the right move is simplification. Sometimes it is pushing the silhouette harder. Sometimes it is adjusting depth, reducing noise, or finding the one visual decision that lets the material do more of the work.

The strongest collaboration does not treat revision as compromise. It treats revision as the path from illustration to object.

Connected Craft

Small objects, large worlds.

The coin work for Goliath shows how much story can live inside a constrained object. A character, creature, symbol, or encounter has to be reduced without becoming thin. The design has to invite quickly, reward close inspection, survive physical translation, and still feel like something worth holding.

That is the useful lesson beyond coins. Every format has limits, and those limits are not obstacles to work around. They are the shape of the opportunity. A poster, package, game piece, logo, book cover, prop, or campaign asset each asks for a different kind of compression.

The work is not to force the same story into every container. The work is to understand what each container can carry best.

Narrative Compression

A coin has very little space, so every pose, silhouette, symbol, texture, and background choice has to carry more weight.

Relief-Minded Design

The artwork is developed with physical depth, raised surfaces, metal finish, scale, and manufacturing translation in mind.

Collectible Systems

Each coin has to feel complete on its own while belonging to a larger series collectors want to keep building.