Sirviz Creative
Creative CuriositiesVideo & Animation
Berkeley COllege Mobile App and Web Design


Berkeley College

Deliverables: Mobile App and Website Designs

Based on focus groups and analytics, the client realized that their website needed to be redesigned. The college wanted to continue to appeal to male and female prospective students between ages of 18 and 34, but wanted to focus on those that primarily connected to the internet via mobile device.

I directed the team of designers, developers, content editors, and photographers repsonsible for the redesign. To appeal to the mobile users, we included personalization and as many dynamic content areas as possible. (Ex. we designed the home page to load with images and info about the physical location closest to the user.)

Responsive design was also a key feature in the redesign. This eliminated the need to maintain a separate mobile site. The mobile app was also updated to include dynamic content.


© 2015 Eric Serviss