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Client: Glacier Bay, Inc.

Deliverables: Brand Identity, Package Design, Billboard, Web Banners, Mobile Web UI Mock-up

Brief:
The client needed help developing a new brand of bottled water targeting sports enthusiasts between ages 18-35. The concern was that this new brand would be entering an already crowded marketplace and would need to differentiate itself from sports drinks and other water options.

I designed the mountain logo with “purity” in mind, but stylized it to appeal to a younger audience. The bottle was designed with hikers and athletic types in mind. The cap design allows the water bottle to clip to a backpack for easy travel. The 4-pack contains a strap that tethers all four bottles to a clip as well.

The marketing would focus on the idea of “mobile purity”, freeing the user to get out and experience the world.

 

 
© 2015 Eric Serviss
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