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Client: Vesicare

Deliverables:Sketch of “Pipe Car” for CGI TV Commercial

Brief:
The animation director for this project needed a design for a car that would fit the world of “pipe people” that the brand had established in previous marketing campaigns. The car could be made from pipes or plumbing related materials. If approved by the client, this design would then be handed off to 3D animators to construct and animate the car in a fully CGI commercial.

In working on these designs I made sure to incorporate as many pipe elements as I could. The main body of the car was primarily constructed of two large copper pipes joined at intervals by T-shaped connectors. The Wheels were meant to look like old fashioned faucet handles, while the hood ornament looked like the spout and handles often found in a modern bathroom sink.

The director and client approved the design and incorporated it into a 1-minute long version of the commerical. the design was so successful that the car appears onscreen for 35 seconds of the 60 second spot.

 

CLICK HERE TO WATCH THE ANIMTED COMMERCIAL...

 
© 2015 Eric Serviss
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